卷期

作者

論文篇名

摘要

119

周軒逸、許婷媛
Hsuan-Yi Chou
Ting-Yuan Hsu

哀兵與優勢者品牌傳記的相對效果：以品牌概念形象、產品知覺身體風險為干擾
The Comparative Effects of Underdog and Top-Dog Brand Biographies: The Moderation of Brand Concept Images and Perceived Physical Risk of Products

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119

余宗龍
Chung-Long Yu

運動休閒行為理論模式之進化－目標導向行為模式觀點
The Evolution of the Theoretical Model of Sports and Leisure Behavior: The Model of Goal-Directed Behavior Perspective

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119

温玲玉、葉芷吟
Ling-Yu Melody Wen
Chin-Yin Ye

公司治理、環境績效、環境會計資訊揭露與權益價值之關聯性研究-以高污染潛勢工業區為例
Research on the Relationship between Corporate Governance, Environmental Performance, Environmental Accounting Information Exposure and Equity Value- A Case Study of the High Pollution Potential Industrial Parks

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119

劉福運、林岳喬、
陳信吉
Fu-Yun Liu
Y.C .George Lin
Hsin-Chi Chen

集團企業責任分攤式查核意見與債信評等
The Effect of the Choice of Shared Audit Reports on Corporate Credit Risk

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118

陳殷哲、謝孟婷
Yin-Che Chen
Meng-Ting Hsieh

公務人員工作負荷對情緒耗竭之影響－情緒智力與工作特性之調節效果
Effect of Public Servants’ Workload on Emotional Exhaustion: Moderating Effects of Emotional Intelligence and Job Characteristics

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118

Han-Chiang Ho
Brian J. Quarles
Candy Lim Chiu
Su-Ping Liu
Ling-Ling Lee

性別差異會影響消費者對於聯合品牌產品的態度？
Does Gender Difference Impact Consumers’ Attitudes toward High-tech Luxury Co-branded Products?

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118

謝佳宏、江季芸、
程琪
Chia-Hung Hsieh
Chi-Yun ChiangChi Chen

休閒動機對遊客夜市目的地滿意度之影響－以國內遊客與當地居民為比較
The Effect of Leisure Motivation on Visitors’ Destination Satisfaction toward Tourist Night Markets: Comparison of Domestic Tourists and Local Residents

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118

黃啟瑞、林婷鈴、
劉恆逸
Chi-Jui Huang
Ting-Ling Lin
Heng-Yih Liu

中小企業也能善盡社會責任？－社會資本觀點
How Can SMEs Engage CSR? - An Application of Social Capital Perspective

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117

顧宜錚、黃庭涓、
高義芳
Yi-Cheng Ku
Ting-Guan Huang
Yie-Fang Kao

似曾相識或視而不見？再探原生廣告之廣告效果
Déjà Vu or Watching without Seeing? A Reexamination of the Advertising Effectiveness of Native Ads

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117

黃莉君、吳筱琦、
陳盈治
Li-Chung Huang
Hsiao-Chi Wu
Chen-Ying Chen

以計畫行為理論及體驗價值探討使用者之手機遊戲行為
Using the Theory of Planned Behavior and Experiential Value to Exploring the Users’ Behavior in Mobile Games

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117

徐聯恩、樊學良
Michael L.A. Hsu
Hsueh-Liang Fan

組織創新活力量表：量表編製及其複核效度之驗證
Organizational Innovation Vitality Scale: Development, Validation, and Cross-Validation

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117

陳心懿、鄭宇容
Angela Shin-Yih Chen
Cheng Yu-Jung

自我監控人格、文化智力與職涯投入之關係探討-以海外台灣工作者為例
The Relationship among Self-monitoring, Cultural Intelligence, and Career Engagement

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116

田文彬、陳翰諭、
陳玉薇
Wen-Pin Tien
Han-Yu Chen
Yu-Wei Chen

服務氣候與服務績效之關聯性探討-以員工投入與服務承諾為中介變數
Relationship between Service Climate and Service Performance - The Mediating Effect of Employee Engagement and Service Commitment

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116

張惠真、鄭伶如、
鍾鎔壕
Hui-Chen Chang
Lin-Ju Cheng
Jung-Hao Chung

眼鏡業服務人員專業能力與情緒能力對顧客忠誠之影響—以關係品質為中介
The Impact of Professional Competence and Emotional Competence of Glasses Salesperson on Customer Loyalty-Relationship Quality as a Mediator

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116

陳炤良
Chao-Liang Chen

通貨膨脹連動之退休金帳戶保證價值
Pricing an Inflation Linked Guarantee on Individual Pension Accounts

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116

江明娣
Ming-Ti Chiang

金融產業從事企業社會責任的因素
Determinants of Corporate Social Responsibility in the Financial Industry

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卷期

作者

論文篇名

摘要

115

高瑞堂、張婉菁

Jui-Tang Kao
Wan-Jing April Chang

以角色理論觀點探討影響高科技產業員工離職傾向之因素
The Factors that Influence the Turnover Intentions in High-tech Industries-A Role Perspective

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115

劉仲矩、潘彥蓁

Chung-Chu Liu
Yan-Jhen Pan

使用者認知人力銀行提供需求內容與忠誠度關聯-以滿意度為干擾效果

The Relationship Between Content of Needs of Job Search Websites Provided and Loyalty by Users’ Cognitive Processes-Moderating Effect of Satisfaction

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115

蔡合和、鄭敏芝
洪秀婉、陳品妏

Her-Her Tsai
Min-Jhih Cheng
Shiu-Wan Hung
Ping-Wen Chen

探討智慧型行動裝置應用程式之採用意願：分解計劃行為理論觀點

Exploring the Adoption Intentions through Decomposed Theory of Planned Behavior-A Study on Smart Device Application

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115

陳澤義、葉彩蓮
羅長庚

Tser-Yieth Chen
Tsai-Lien Yeh
Chang-Geng Lo

透過品牌導向以加強品牌對關係價值的研究-以台灣航空業為例

The Impact of Brand Value to Strengthen Relationship Value-Evidence of Airline Industry in Taiwan

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114

陳炫碩、唐巧梅
林浩正

Shiuann-Shouh Chen
Chiao-Mei Tang
Hao-Cheng Lin

團隊衝突與資訊分享意願對於新產品開發問題解決能力之影響

The Impact of Intragroup Conflict and Information Sharing on Problem Solving Competence in New Product Development Projects

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114

呂姿瑩、鍾君宇
Tzu-Ying Lu
Jun-Yu Zhong

顧客參與行為與IT產業員工創新意圖之研究-干擾與中介效果之探討

Effects of Customer Participation on Employees’ Innovation in IT Industries - An Investigation of Moderating and Mediating Effects

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114

王士虓、洪秀婉
盧文民、蕭榮吉
侯晨恩
Shi-Xiao Wang
Shiu-Wan Hung
Wen-Min Lu
Rong-Ji Hsiao
Chen-En Hou

建構矽晶太陽能電池產業的後進者技術獲取策略

Constructing the Technology Acquisition Strategy for Followers of CSSC Industry

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114

張姮燕、許順旺
吳紀美、陳冠霖
Heidi H. Chang
Shun-Wang Hsu
Chi-Mei Wu
Kuan-Lin Chen

國際觀光旅館的組織氣候能影響員工績效表現嗎？探討服務品質的中介效果

Does Organizational Climate Influence Job Performance of Employees in The International Tourist Hotels? Service Quality as a Mediator

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113

吳家豪、馬麗菁
Jia-Hao Wu
Li-Ching Ma

線上健康類新聞之分析與預測-巨量資料架構

On-Line Health News Analysis and Prediction-A Framework of Big Data

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113

林灼榮、李秀英
彭作奎、施佩雯
Jwu-Rong Lin
Hsiu-Ying Lee
Tso-Kwei Peng
Pei-Wen Shih

集團企業家族控股、董事會組成與企業績效之關聯性-配對法之應用

Family-Controlled Business Group, Board Composition, and Firm Performance-An Application of Matching Approach

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113

曾琬華、黃貞芬
汪美香
Wan-Hua Tseng
Chen-Fen Huang
Mei-Hsiang Wang

台灣高科技產業中知識工作者晉升停滯的剖析

The Study of Hierarchical Plateau of Knowledge Workers in High-Tech Industries

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113

陳心懿、王秀敏
Angela Shin-Yih Chen
Shiou-Min Wang

工作自我效能、工作投入之關係探討-跨文化適應之調節效果
The Moderating Effect of Cross-cultural Adjustment on the Relationship Between Job Self-Efficacy and Job Involvement

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112

許順旺、嚴雯聖、
鄭姍姍、林鈺琪
Shun-Wang Hsu
Wen-Shen Yen
Shan-Shan Cheng
Yu-Chi Lin

以知識分享為中介效果探討五星級旅館的激勵與創新績效之關聯性

A Study of Motivation and Innovation Performance in Five-Star Hotels－Knowledge Sharing as a Mediator

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112

張巧宜、蘇信義
何思賢
Chiao-Yi Chang
Hshin-Yi Su
Si-Xian He

開放現股當沖交易對ETF50之股票獨特性波動之影響

The Impact of Day Trading on the Idiosyncratic Volatility of ETF 50 in Taiwan

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112

林婷鈴
謝美珍
何雅文
Ting-Ling Lin
Mei-Chen Hsieh
Ya-Wen Ho

情境因素、承諾、接任意願與營運模式之研究-中小型傳統產業為例

A Study on Contextual Factors, Commitment, Succession Intention and Business Model - A Case Study of SMEs in Traditional Industry

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112

王朝義
Chao-Yi Wang

影響併購後股市異常報酬因素之研究：以台灣上市、上櫃公司為例

The Effecting Factors on M&A Abnormal Return : Evidence from the Taiwan Securities Market

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卷期

作者

論文篇名

摘要

111

何柏欣、楊薇齡
聶瑋瑩
Po-Hsin Ho  
Wei-Ling Yang  
Wei-Ying Nie

經理人過度自信對家族企業投資活動之研究
Family-controlled Firms, Overconfident CEOs, and Investment Policy

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111

吳師豪、方姵勻
Shih-Hao Wu
Pei-Yun Fang

討好顧客還是友善社會？企業社會責任、關係投資、關係品質對顧客公民行為的影響
To Please Customers or to Contribute to the Society? The Impact of Corporate Social Responsibility, Relationship Investment, and Relationship Quality on Customer Citizenship Behavior

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111

顧廣平
Kuang-Ping Ku

投資者關注與動能效應
Investor Attention and Momentum Effect

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111

呂素蓮、李國榮
陳婉綺
Su-Lien Lu
Kuo-Jung Lee
Wan-Ci Chen

探討違約風險與系統風險之關聯性
Studying the Relationship Between Default Risk and Systematic Risk

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110

張千雲、鄭瑞昌
陳振宇
Chien-Yun Chang
Jui-Chang Cheng
Chen-Yu Chen

薪酬制度是否真能約束高階經理人剝削債權人之利益?
Can Incentive Compensation Prevent the CEOs to Exploit the Benefit of Debt Holders?

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110

陳筱華、林至信
Sheau-Hwa Chen
Chih-Hsin Lin

台灣智慧型手機市場中品牌形象對於再購意願的影響-以HTC智慧型手機為例
The Influence of Brand Image on Repurchase Intentions in the Taiwan Smartphone Market -Taking HTC Smartphone as an Example

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110

吳天方、何雅利
Tain-Fung Wu
Ya-Lee Ho

企業動態經營的太極觀點
Taiji Perspective of Dynamic Business

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110

胡福進、林秋娟
林財源
Fu-Jin Hu
Chiu-Chuan Lin
Tsai-Yuan Lin

綠色供應鏈管理研究：主題、觀念和關係
Green Supply Chain Management Studies: Themes, Concepts and Relationships

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109

陳婉瑜、王茂昌
Wan-Yu Chen
Mao-Chang Wang

會計師任期與盈餘管理之關聯性：兼論公司治理的影響
The Relationship between the Auditor Tenure, and Earnings Management: The Effect of Corporate Governance

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109

黃正雄
辛哈 阿迪亞
艾絡依 大衛
Cheng-Shung Huang
Aditya Simha
David F. Elloy

「個人─組織」契合、敬業以及正向心理健康之縱時性研究
Exploring the Relationships among Person-organization Fit, Work Engagement and Positive Mental Health in a Longitudinal Study

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109

詹　昀、張舜德
Yun Chan
Shunder Chang

家具組裝DIY網頁之研究
The Study of Furniture Assembly DIY Webpages

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109

張秀惠、陳芳萍
方文昌
Hsiu-Hui Chang
Fang-Ping Chen
Wen-Chang Fang

資訊性訴求與轉型性訴求的說服效果：調節焦點的角色
The Role of Regulatory Focus in Persuasion of Informational Appeal and Transformational Appeal

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108

李怡禛、呂紹祺
廖羽潔、林書旭
I-Chen Lee
Shao Chi Lu
Yu-Chieh Liao
Shu-Hsu Lin

主管道德領導與道德行為之關係研究─兼論薪資之調節效果
The Relationship between Ethical Leadership and Ethical Behavior: The Moderating Effect of Compensation

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108

黃偉、蔡敦仁
郭建良
Wei Huang Dwen
Ren Tsai Chien
Liang Kuo

台灣系統整合服務業者轉型為雲端服務提供商之可行性研究
A Feasibility Study on How Taiwanese System Integrators Transform into Cloud-based Service Providers

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108

謝佳宏、詹宸瑋
江季芸
Chia-Hung Hsieh
Chen-Wei Chan
Chi-Yun Chiang

新娘秘書創業策略之研究：以新進新娘秘書、專業補習班講師、以及消費者三方觀點探討之
Bride Secretaries' Entrepreneurial Strategy: Based on Three Perspectives of the New Entrepreneurs of Bride Secretaries, Mentors of Training Centers and Consumers

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108

李育憶
Yu-I Lee

連鎖藥局之服務創新對消費阻礙與購買意願之研究
The Research of the Service Innovation of Pharmacy Chains for Consumption Constraints and Purchase Intentions

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卷期

作者

論文篇名

摘要

107

陳君達
Chun-Da Chen

境外機構投資者對中國股市的影響
Effects of the Foreign Institutional Investor Scheme on Chinese Stock Markets

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107

余天右、李緒東
Tien-Yu Yu
Hsu-Tung Lee

以品質成本作為代工廠評選之研究—以電子業為例
A Study for Contractor Selection Base on Cost of Quality-An Example from Electronics Industry

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107

林少龍、紀婉萍
Shao-Lung Lin
Wan-Ping Chi

母品牌態度與聯合品牌態度之關係：消費者多樣化尋覓特質 與分析型購買特質的干擾角色
The Relationship between Attitude toward the Parent Brand and Attitude toward the Co-Brand: The Moderating Role of Consumer’s Variety-Seeking and Analytical Shopping Trait

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107

李淑貞
Shu-Chen Lee

顧客參與對服務人員服務努力影響之研究—以顧客評價為中介
A Study of the Mediating Effect of Customer Evaluation for the Relationship between Customer Participation and Service Effort

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106

許順旺、張姮燕
巫幸澐、許中駿
Shun-Wang Hsu
Heidi-H. Chang
Hsing-Yun Wu
Chung-Chun Hsu

客務部門第一線員工情緒勞務、工作滿足與組織公民行為之相關研究－以工作特性為干擾變項
A Study of Relationships among First-line Employees’ Emotional Labor, Job Satisfaction and Organizational Citizenship Behavior in the Front Office Department, Job Character as a Moderator

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106

謝佩玲
Pei-Ling Hsieh

線上品牌社群的遭遇：共創之前導、中介與結果
Drivers, Mediators and Outcomes of Co-creation in Online Brand Communities

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106

鄭敏芝、蔡合和
洪秀婉、王文生
呂英傑、林哲如
Min-Jhih Cheng
Her-Her Tsai
Shiu-Wan Hung
Wen-Sheng Wang
Ying-Chieh, Lu
Jhe-Ru Lin

使用用途與隱私政策對社群網站持續參與意圖影響之探討：以臉書 (Facebook)為例
Influence of Intended Use and Privacy Policy on the Intention of Continuing to Participate in Virtual Communities: The Case of Facebook

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106

李夢涵、洪榮成
林明杰
Meng-Han Li
Rong-Chen Hung
Ming-Ji Lin

影響參與健身俱樂部行為意圖之因素：探討人口統計變項之調節效果
The Influence of Workload and Family Demand on Work-Family Conflict: The Moderator of Proactive Personality

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105

陳意文、王美雅
Yi-Wen Chen
Mei-Ya Wang

瑞典與新加坡創新政策之比較研究：國家創新系統觀點
A Comparative Study of Innovation Policy in Sweden and Singapore: National Innovation System Perspective

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105

李慶昌、王永才
胡宜中
Qing-Chang Li
Yung-Tsai Wang
Yi-Chuang Hu

保險業主管培養新進業務員之關鍵知識與能力
Key Knowledge and Ability Analysis of Insurance Manager in Training New Staffs

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105

翁麗美、呂德財
楊泰和
Li-Mei Wong
Te-Tsai Lu
Tai-Ho Yang

數位有線電視付費加值服務使用意願之研究
The Intention to Pay of Value-Added Services for Digital Cable Television

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105

繆敏志、施權峰
Min-Chih Miao
Chuan-Feng Shih

工作負荷與家庭要求對職家衝突之影響：以積極人格為干擾變項
The Influence of Workload and Family Demand on Work-Family Conflict: The Moderator of Proactive Personality

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104

黃國峯
Kuo-Feng Huang

產業創新程度、破壞式創新、與廠商績效之研究
Industrial Innovativeness, Disruptive Innovation, and Firm Performance

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104

洪秀婉、詹武強
王安邦、邱繼緯
Shiu-Wan Hung
Wu-Chiang Chan
An-Pang Wang
Chi-Wei Chiu

技術策略與顧客價值配適研究：新產品開發的資源基礎觀點
Fitting in Technology Strategy with Customer Value: A Resource-based View on New Product Development

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104

劉仲矩、林宜慧
Chung-Chu Liu
Yi-Hui Lin

臉書使用者價值與忠誠度關聯研究：網路信任的干擾效果
The Relationship between Facebook Users’ Value and Loyalty: The Moderating Effect on Trust

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104

吳紹安、吳靜吉
Shao-An Wu
Jing-Jyi Wu

發展電影創意城鄉衡量工具－以宜蘭為試探對象
Development of an Instrument to Assess Perception of a Creative City of Film - Yilan as a Preliminary Example

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卷期

作者

論文篇名

摘要

103

廖婉鈞、韓志翔
Wan-Chun Liao
Tzu-Shian Han

影響高績效人力資源管理系統實施之因素：組織學習觀點
Factors Associated with Implementation of High Performance Work Systems: Organizational Learning Perspective

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103

杜佳蓉、柳瑜忻
林達榮
Chia-Jung Tu
Yu-Shin Liu
Tyrone T. Lin

資訊通訊科技公司經營績效指標選擇之探討－以某電信公司為例
Exploring The Performance Appraisal Indicators Choice from The Perspective of ICT Company: A Case of Telecom Company

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103

田文彬、邱彥婷
鄭啟均、HOFER
Katharina Maria
Wen-Pin Tien
Yen-Ting Chiu
Colin Cheng

服務氣候與服務績效之關聯性探討-以員工認同為中介變數
Relationship between Service Climate and Service Performance-The Mediating Effect of Employee Engagement

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103

樊祖燁、劉芳梅
吳慈耘
Tsu-Yeh Fan
Fang-Mei Liu
Tzu-Yun Wu

企業形象、知覺價值和網站品質對旅遊網站忠誠度之影響
The Influence of Corporate Image, Perceived Value and Website Quality on The Consumer Loyalty to Travel Website

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102

曹瓊文、魏郁禎
陳世哲
Chiung-Wen Tsao
Yu-Chen Wei
Shyh-Jer Chen

「夢幻員工」或「炸彈員工」？重新省思人力資本、個人與組織適配性和工作績效的關係
“Ideal Employee” or “Bombshell Employee”? Rethinking the Links among Human Capital, P-O Fit and Job Performance

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102

張立伶、黃光男
董澤平
Li-Lin Chang
Kuang-Nan Huang
Tse-Ping Dong

文創產業創業投資評價機制建構之探討－以臺灣官民合作模式為例
A Study of Establishing The Venture Capital Evaluating Mechanism for Cultural Creative Industries: The Public-Private Partnership Case in Taiwan

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102

林宏遠、葉幼梅
郭于鼎
Hung-Yuan Lin
Yu-Mei Yeh
Yu-Ting Kuo

創業導向與寬裕資源對於中小企業經營績效之影響
Influences of Entrepreneurial Orientation and Slack Resource on the Performance of Small and Medium Enterprises

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102

許中駿、郭宇欣
張姮燕、許順旺
Chung-Chun Hsu
Yu-HsinKao
Heidi H Chang
Shun-Wang Hsu

國際觀光旅館技術及管理創新、服務品質與組織績效之相關研究－以組織公民行為為干擾變項
A Study of Technical and Administrative Innovation, Service Quality and Organizational Performance in International Tourist Hotels-Organizational Citizenship Behavior as A Moderator

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101

吳萬益、盧筱筠
賴寬宇
Wann-Yih Wu
Hsiao-Yun Lu
Kuan-Yu Lai

團體套裝旅遊之服務表現對遊客忠誠度之影響：層級程序分析法的應用
The Influence of Service Performance in Group Package Tours on Tourist Loyalty toward Travel Agencies: An Application of Analytic Hierarchy Process

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101

陳振宇、張千雲
楊媚靜、周建新
Chen-Yu Chen
Chien-Yun Chang
Mei-Ching Yang
Jian-Hsin Chou

家族企業是否會影響企業現金持有所創造之績效表現？
Do the Family Firms Influence the Performance of Firm’s Cash Holdings?

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101

黃月春、詹雅竹
李育憶
Yueh-Chuen
Huang
Ya-Chu Chan
Yu-I Lee

夜間休閒活動之消費動機與休閒阻礙對消費行為影響之研究
The Effects of Consumption Motivation and Leisure Constraints on Night Leisure Activities

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101

張幸惠、姚名麗
Hsin-Hue Chang
Min-Li Yao

基金經理人的認知偏誤與基金績效之關連性
Relationship between Fund Managers’ Cognitive Biases and Fund Performance

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100

張舜德
Shunder Chang

建構繪畫作業系統之研究
The Creation of Operation System for Painting

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100

薛義誠、劉樺蓉
陳啟揚
Yih-Chearng
Shiue
Hua-Jung Liu
Chi-Yang Chen

建構未來輪輔助軟體發展之需求擷取─以某電腦軟體服務業公司為例
Construct the Future Wheel in Assisting Software’s Requirement Elicitation: The Case Study in Computer Software Services Company

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100

葉明義、許鈺羚
林維熊
Ming-Yih Yeh
Yu-Ling Hsu
Wei-shong Lin

理想點對選擇或拒絕之決策困難度、及對購後不滿意時的歸因與後悔之影響
The Impact of Ideal Point on Choosing or Rejecting Decision Difficulty, and on Post-Purchase-Dissatisfaction Attribution and Regret

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100

謝佳宏、李宜靜
江季芸
Chi-Hung Hsieh
Yi-Ching Li
Chi-Yun Chiang

產品稀少性如何影響消費者的產品知覺風險－以效用外部性為調解效果
How Product Scarcity Affects Consumers’ Perceived risk- The Moderating Effect of Utility Externality

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卷期

作者

論文篇名

摘要

99

游志青、張俊碩
胡哲生
Chih-Ching Yu
Chun-Shuo Chen
Jer-San Hu

臺灣企業環境責任觀念架構之建構─以資訊科技產業領導廠商為例
To Construct a Conceptual Framework of Taiwan’s Corporate Environmental Responsibility: An Example of Leading Firm in Information Technology Industry

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99

邱彥婷、田文彬
陳彥妤
哈格德 吳賀
Yen-Ting Chiu
Wen-Pin Tien
Yen-Yu Chen
Gerhard Wuehrer

超越行為意圖：科技接受度影響購買點的決定因素
Beyond Behavioral Intentions: The Impact of Point-of-purchase Determinants on Technology Adoption

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99

吳淑鶯、陳瑞和
Shwu-Ing Wu
Jui-Ho Chen

綠色消費知覺價值語意圖之前因與實踐之關係
The Relationship Between Antecedents and Practice of The Perceived Value Chart of Green Consumption

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99

王茂昌、戴伶娜
周盛德
Mao-Chang Wang
Ling-Na Tai
Sheng-Te Chou

台灣電子業的績效指標、董事會特徵與管理階層薪酬關聯性
The Relationship among Performance Indicators, Boards of Directors, and Management Compensations for Electronics Industry in Taiwan

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98

古永嘉、曾銘宗
Yeong-Jia Goo
Ming-Chung Tseng

期貨交易稅調整對指數期貨及選擇權間價差行為之研究
A Study of the Impact of Adjustments in the Futures Transactions Tax on the Spreads Behavior on the Index Futures and Index Options

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98

許溪南、何怡滿
朱盈儒
Hsinan Hsu
Emily Ho
Ying-Ju Chu

整筆投資與定期定額投資績效之比較─Sharpe Ratio, Sortino Ratio, Upside Potential Ratio之應用
Performance Comparisons between Lump Sum Investing and Dollar-Cost Averaging Strategies: The Application of Sharpe Ratio, Sortino Ratio, and Upside Potential Ratio

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98

陳玉雯、張婉菁
Yu-Wen Chen
Wan-Jing April Chang

影響使用微網誌的因素、使用行為與使用滿足之關係：以噗浪為例The Relationships among Factors, Usages, and Gratifications of Micro-blog Users: The Case of Plurk

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98

張桓、曹壽民
Huan Chang
Shou-Min Tsao

產業聲望與公司經理人短視近利的問題 
Industry Reputation and CEO Horizon Problems

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97

李春麟、方文昌
Chun-Lin Lee
Wen-Chang Fang

科技接受模式再探討：整合資訊科技外部變數之論點
Review of the Technology Acceptance Model: Integrating the Perspective of External Variables of Information Technology

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97

田文彬、陳玉薇
陳敬恆
Wen-Pin Tien
Yu-Wei Chen
Ching-Heng Chen     

服務文化與服務績效之關聯性探討─以信任與服務承諾為中介變數
The Relationships between Service Culture and Service Performance –Trust and Service Commitment as Mediators

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97

劉仲矩、高淑芬
Chung-Chu Liu
Shu-Feng Kao

運用橘色概念探討員工幸福感方案重要性之研究
Prioritizing the Projects of Happiness of Employees by Adoption of Orange Conception

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97

張玉琳
Yu-Ling Chang

企業運動贊助對贊助績效影響之研究：形象轉移中介角色、品牌熟悉度稀釋效果與一致性調節型中介角色之探討
The Study of the Effect of Corporate Sports Sponsorship on Performance: The Mediating Role of Image Transfer, the Diluting Effect of Brand Familiarity and the Moderated Mediation Role of Congruence

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96

顏如妙、吳思華
Ju-Miao Yen
Se-Hwa Wu

實驗行動對組織創新活動影響之研究
Impacts of Experimentation on Organizational Innovation  Performance

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96

許旭緯、趙義隆
Hsu-Wei Hsu
Yi-Long Jaw

組織寬裕資源與組織規模之網絡關係：集團中心性之跨層次干擾效果
The Relationship between Organizational Slack and Firms Size: The Multilevel Moderation Effect of BGs Centrality

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96

許婉琪、蔡明宏
林明杰         
Wan-Chi Jackie Hsu
Ming-Hone Tsai
Ming-Ji James Lin

數位匯流發展策略
Developing Strategies for Digital Convergence

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96

唐 震
Jenn Tang

藉由工作內容型態探討員工滿意於網際網路功用之研究─基於協調理論與資訊豐富論
The Study of Employees’ Satisfactory toward the Internet Facility with Considering the Job Content Type - Based on the Coordination and Information Richness Theory

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卷期

作者

論文篇名

摘要

95

林建煌、郭素蕙
Chien-Huang Lin
Su-Hui Kuo

接近或遠離參考產品?以產品熟悉度與產品知識為干擾變數
Approach the Reference Product or Against It? The Moderating Roles of Product familiarity and Product Knowledge

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95

周逸衡、劉宜芬
Jacob Y. H. Jou
Yi-Fen Liu

服務接觸中顧客公民行為之概念與衡量發展
Concept and Measurement Development of Customer Citizenship Behavior in Service Encounter

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95

余朝權、盧瑞陽
陳映儒
Chao-Chuan Yu
Ray-Young Lu
Ying-Ju Chen

社群網站特性與使用者忠誠度、持續參與意圖之關係
Relationships among Community Characteristics, Loyalty, and Continuance Intention of Community Users : An Empirical Study of Brand Fan Page Community on Facebook

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95

王朝仕、李麗蘋
余智生
Chao-Shi Wang
Li-Ping Lee
Chih-Shen Yu

價值低估與股票購回宣告後長期績效－資料包絡分析法之應用
Undervaluation and the Long-term Performance after Share Repurchase Announcement - An Application of DEA

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94

田文彬
Wen-Pin Tien

服務導向、信任與服務承諾、服務績效關聯性之探討
A Study on the Relationship between Service Orientation, Trust, Service Commitment, and Service Performance

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94

謝佳宏、莊雅慧
Chia-Hung Hsieh
Ya-Hui Chuan

探討銀行客服銷售人員與顧客購買意圖之關聯性─在消費金融與財富管理商品之比較
A Study on the Relationship between Call Center Sales Staff and Customer Purchase Intention─the Comparison of Consumer Financial Products and Wealth Management Products

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94

高端訓、方文昌
Tuan-Hoon Koh
Wen-Chang Fang

企業社會責任對消費者購買意願影響之研究─品牌依附及品牌形象之中介效果
The Effects of Corporate Social Responsibility on Purchase Intention: The Mediating Effects of Brand Attachment and Brand Image

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94

顏永森、李昇仰
Yung-Shen Yen  
Sheng-Yang Lee

廣告主對關鍵字廣告科技接受度之研究
A Study of the Technology Acceptance of Keyword

Advertising to the Advertisers

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93

許英麟、陳弘吉
徐孟資
Ying-Lin Hsu
Horng-Chi Chen
Meng-Zi Hsu

次貸風暴前外匯匯率風險值之比較分析─以美元兌英鎊、歐元、日圓與新台幣為例
A Comparative Analysis of Foreign Exchange Rate on Value at Risk under Sub-Prime: Example of USD against GBP, EUR, JPY and NTD

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93

張舜德
Shun-Der Chang

花盆省水設計之研究
The Study of Water-conserving Designs of Pots

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93

張美玲
Mei-Lin Chang

有線電視產業水平與垂直整合、市場結構與經營效率
Horizontal and Vertical Integration, Market Structure and the Efficiency of Taiwan's Cable Television Industry

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93

許順旺、張姮燕
吳柏郁
Shun-Wang Hsu
Heidi-H. Chang
Po-Yu Wu

國際觀光旅館員工知覺壓力與工作角色表現之相關研究—以組織支持為干擾變項
A Study of Perceived Job Stress and Work Role Performance of International Tourist Hotel Employees: Organizational Support as a Moderator

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92

劉財龍、郭嘉珍
Tsai-Lung Liu
Chia-Chen Kuo

服務業顧客價值構念之研究
A Study of Customer Value Construct of Service Industry

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92

李宗耀、胡晉豪
龔爾亮
Zon-Yau Lee
Chin-Hao Hu
Erh-Liang Kong

應用灰關聯法探討全球主要TFT-LCD大廠營運財務指標關鍵成功因素
Using Grey Relation Method to Analyze the Key Success Factors of World’s Major TFT-LCD Manufactures with Finance Indexes

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92

王耀華
Yao-Hua Wang

企業內貿易訂價策略與盈餘管理關聯性之研究
The Relationship of the Strategy of MNEs Intra-Pricing and Earnings Management

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92

唐震、劉奕萱
Jenn Tang
Yi-Hsuan Liu

資訊安全委外決策類型之初探
The Prelimary Study of Inforamtion Security Outsourcing Decisive Taxonomy

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