Chair’s Message

 

National Taipei University (NTPU), restructured from the College of Law and Business, National Chung Hsing University in 2000, offers a number of famous departments. The highly ranked Department of Business Administration (DBA) features prominently in cultivating innovative talents and fostering global competence. We provide various programs including Ph.D., MBA, EMBA, Military EMBA, regular BBA, and BBA program in the Extension School. With about 1,500 students, the DBA is one of the large-sized departments in the field of business administration in Taiwan. Meanwhile, the department has over 30 full-time faculty members. Professors’ expertise spans multiple fields, such as strategic management, organizational behavior, human resources management, financial management, marketing management, information management, operation management, and so on.

We receive excellent and promising students every year. Approximately 200 undergraduates - nearly 110 in the regular BBA and 90 in BBA in the Extension School. Besides, we also have 160 postgraduates - around 100 in MBA, 30 in EMBA, 30 in Military EMBA program, and 14 Ph.D. Obviously, these numbers not only make the DBA a giant department, but also gains an enormous social influence of its alumni in Taiwan. In addition, most of the courses of regular BBA and MBA programs for full-time students are lectured in the San Shia Campus in New Taipei City, which has been frequently selected as Taiwan's most beautiful one, whereas the courses of Ph.D., EMBA, Military EMBA, MBA for part-time students, and BBA in the Extension School are mostly lectured in the Campus in Taipei City. Both campuses are conveniently located; close to the heart of Taipei and New Taipei city, served by transportation and shops.

The College of Business of NTPU was officially accredited by AACSB (The Association to Advance Collegiate Schools of Business, AACSB) on February 12th, 2016. Since then, it becomes one of the highly cited business schools in the world. Moreover, the DBA has earned its good reputation in a wide range of areas for its research, education, service, and culture, as we continuously modify our course design to meet the demand of the industries to develop students’ leadership abilities. Last but not least, the DBA presents dual degrees and exchange programs in order to help students build a diverse skill-set in the global marketplace, and we have already built up academic collaboration with several universities overseas like University of Michigan – Flint, University of California – Riverside, University of Missouri-Kansas City, University of Manchester in England, and University of Illinois at Urbana Champaign.

 

Yu-Shan Chen, Ph.D.
Chair, the Department of Business Administration



The founding of our department began with the implementation of transformation by the government in 1950, setting up the Central Reconstruction Committee, and beginning to plan and establish the country's advanced business management training course. The department commenced its operations in 1951 and was also the head start of Taiwan's enterprise management education. In 1953, it was taken over by Taiwan Provincial Administrative College. In 1955, the department was upgraded to the Department of Business Administration of the Taiwan Provincial Legislative Business School. In 1961, it merged with the Taiwan Provincial Agricultural College, and was reorganized into the Department of Business Administration of the Taiwan Provincial Chung Hsing University. In 1966, the name was changed to “Department of Business Administration.” In 1988, it was divided into two classes, A and B. In 1964, the night division of the Department of Business Administration in Taipei campus began enrolling students. In 1971, the department’s night division was divided into the business management group and the market management group.


The Graduate School of Business Administration was established in 1984 with doctorate and master’s programs, as well as an in-service program for personnel of small and medium-sized enterprises (jointly organized with the ROC Association of Small and Medium-sized Enterprises) and an in-service program for corporate managers (jointly organized with the International Chamber of Commerce of ROC and the Management Consultant Training Course (jointly organized with the SMEs of the Ministry of Economic Affairs). We welcome students regardless of their academic and professional backgrounds, especially those who have work experiences, so that management knowledge gained in private enterprise can be shared with classmates and so that lessons learned from fellow students can thus be shared with society at large.

In 1992, the night division in continuing education was eliminated and the students were shifted to be Classes A and B.  Day students may enroll in classes taken by night students, and vice-versa. In 1997, with the implementation of a new law affecting university, the night division was transformed into the division of continuing education on the Taipei campus. In the same year, due to these regulations, the department entered a new era with merging of the department and school. The integration of the resources and the merging of the department and school strengthened the faculty and research capabilities of the department, and also allowed undergraduate students to interact with graduate students and thus expand their horizons.

Training professional managers with both theoretical knowledge and practical experience, as well as with the ability to conceptualize ideas, has always been the focus and goal of the master’s program. In view of this, in addition to actively recruiting outstanding professors from various schools, the EMBA program was founded in 1999, attracting political and business elites and emphasizing practical discussions. In recent years, in order to train middle-level management talent with international perspectives for the country’s benefit, the master’s program has adopted multiple entrance programs. In addition to enrolling students majoring in business administration, we also recruit students from various academic backgrounds like technology or foreign languages. We cultivate their management knowledge and capabilities to meet the needs of the country and industry.

In February 1990, the university was redesigned as National Taipei University. The department was originally affiliated with the College of Law and Business of National Chung Hsing University and was transferred to the College of Business of National Taipei University. In 2003, the department was moved to the Sanxia location and retained its executive master’s program and the in-service group of the master’s program at the Taipei campus.

Due to the efforts of faculty and students in all departments, the department passed its evaluation by the Ministry of Education in 2010. The results proved that the department of Business Administration is excellent both in terms of teaching and the performance of its graduates. 

Purpose of Establishment

The department has continued the fine traditions and academic spirit of the College of Law and Business of National Chung Hsing University for 50 years. It is committed to cultivating outstanding talent with international perspectives and broad perspectives, and has developed a variety of courses for students to take in order to adapt to the world’s trends and improve their international competitiveness. The operation of the dual campus locations of our department also brings new challenges and opportunities. The development of the Sanxia campus is mainly focused on the improvement of research and teaching; the Taipei campus keeps up the fine tradition of cultivating Taiwanese management talent. Besides, the Taipei campus is located in the center of Taipei City, so the EMBA and in-service group of the MBA programs have become one of the most popular master’s programs in Taiwan. Most of the teachers have Ph.D. and rich practical experience.

The purpose of this department is to "cultivate the enterprise management talents required by the industry", and to improve the effectiveness and efficiency of industrial management by cultivating the management talent required for the knowledge economy industry, in order to boost Taiwan’s industrial development and enhance its international competitiveness.

Educational Objectives and Vision

The Department of Business Administration offers graduate programs (Ph.D., master’s and EMBA), undergraduate programs, executive master’s program. The department has about 1,500 students, and about 30 professors. The department begins with establishing the educational foundation needed for further business management studies and provides diversified education and training. We train management human resources with international perspectives for the benefit of society, use geographical advantages to strengthen the core competitiveness of our marketing and financial management, and also train students' ability to integrate science and technology.