Name & Title:Hsien-Tung Tsai / Professor
Highest Degree Received:Ph.D. in International Business, National Taiwan University (Visiting Scholar, University of Michigan, Ann Arbor)
Research Fields:Online Community Behavior, Brand Community, Customer Relationship Management, Service Innovation
E-Mail:hstsai@gm.ntpu.edu.tw
TEL: (02)86741111 Ext 66690