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| Name & Title： | Hsien-Tung Tsai / Chair & Distinguished Professor |
| Highest Degree Received： | Ph.D. in International Business, National Taiwan University (Visiting Scholar, University of Michigan, Ann Arbor) |
| Research Fields： | Online Community Behavior, Brand Community, Customer Relationship Management, Service Innovation |
| E-Mail： | hstsai@gm.ntpu.edu.tw |
| TEL： | (02)86741111 Ext 66690 |
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