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| Name & Title： | Chih-Ching Yu / Associate Professor |
| Highest Degree Received： | Ph.D. in Consumer Marketing, Purdue University |
| Research Fields： | Green Marketing, Brand Management, Consumer Behavior, Pricing Theory |
| E-Mail： | yucc@mail.ntpu.edu.tw |
| TEL： | (02)86741111 Ext 66679 |
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