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| Name & Title： | Hsiu-Yu Hung / Assistant Professor |
| Highest Degree Received： | Ph.D. in Marketing, Warwick Business School |
| Research Fields： | Consumer Experience and Journey, Dynamic Relationship Management, AI Applications in Consumer Contexts and Marketing Strategies, Big Data and Text Mining |
| E-Mail： | shirlyhung@mail.ntpu.edu.tw |
| TEL： | (02)86741111 Ext 66586 |
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