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| Name & Title： | Kuen-Hung Tsai / Distinguished Professor |
| Highest Degree Received： | Ph.D. in Business Administration, National Taipei University |
| Research Fields： | Marketing Research, New Product Development and Management |
| E-Mail： | atmas@mail.ntpu.edu.tw |
| TEL： | (02)86741111 Ext 66568 |
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